Varisu: Directed by Vamsi Paidipally., With Thalapathy Vijay, Rashmika, Kushbu, etc. Music by Thaman and produced by DilRaju.
The film is scheduled for a 2023 Pongal release. Therefore; unexpected business that happen before the release. 184 crores went into dilraju pockets and this film is going to be more profitable.
Hindi dubbing rights sold for a record price of 32crores. And the Overseas rights sold to “Phar Films” for 32crores. Meanwhile; digital rights grabbed by “Amazon prime for 60crores” and the music rights for T-Series 10crores. Last but not least Satellite rights go for Suntv 50crores.
This was unbelievable; business happened before the release just because of the name thalapathy. The budget has recovered mostly; and the theater run will be profitable.